A letter just for you.

You messaged me on LinkedIn months ago asking for my portfolio. I only found it last week, between airport WiFi and bad inbox habits. The silence is the one thing here that needs an apology, and you have it.

Backing up. I was at HIX in November, in the front row, when you sat on the longevity panel. I had not heard of you. I had not heard of White Mirror. I walked in cold.

A few minutes in I started searching White Mirror on my phone. Quietly, because something specific was happening, and I wanted to read enough to be sure.

HIX The panel, before we spoke

The vision I have been writing on my own walls for the last eighteen months was already on yours. A studio with a lab. Brand work tightly held. Taste in clients you would only choose if you really meant it. Sensate and Therme were already on my own list of who I wanted to work with. They were already on yours.

We spoke after the panel. I came up to tell you how brilliantly you had spoken, and that it was the best panel of the day. From there we got onto wellness innovation. Education as a category nobody has designed for properly. The other pillars left unwritten.

A short context on me, in case any of it has dropped out of memory. Over a decade leading design at Sky, across NOW, Peacock, Showtime, Showmax. Sales marketplaces that delivered multi-million revenue. Design culture that travelled across markets. The behavioural design that decides whether a person comes back tomorrow.

I left to start Hue & Heal. A studio bringing entertainment-grade rigour to wellness. Most wellness design is decoration. Mine is the opposite. Behavioural science under every choice. A lab to test it. The reason I picked up your name that day is because we are building toward the same thing.

Creative strategy alongside you on the harder pitches. Consulting on the behavioural science and design culture side. Contract on specific projects. UX/UI craft on the work you have been outsourcing, since that is the part of this work I have done the most of. Whatever fits the conversation we end up having.

Write back to me. The portfolio is here.