Or
On a mission to design the future of wellness.
Design Director · Founder · Coach
Hue & Heal Design Studio. Board advisor across health-tech and wellness. Formerly Head of Design, Sky Global Streaming.
Sky · Comcast · NBCUniversal · Shazam · Vevo · Vodafone · Red Bull
For over a decade I designed how millions of people met entertainment experiences. I learned what design at scale can do to behaviour. To loyalty. To whether someone shows up the next day. To how immersed and captivated they felt.
The wellness industry, the one supposed to make us healthier and live better, has almost none of it.Apps designed to help us feel better that nobody returns to after week two. Hospitals and gyms still selling junk food in their lobbies. Hotel lobbies still leaving their guests flustered on arrival.
There is a gap between the intention of these products and their experiences, and that gap is where I work.
I started Hue & Heal to put the craft and experience design finesse that builds some of the world's most engaging platforms and experiences behind the products that take us to the best versions of ourselves.
But not alone. I am here to find the people who have a shared vision for bettering the world through the power of design.
Leading design for some of the world's largest entertainment brands, Sky, Comcast, NBCUniversal, Shazam, Vevo, Vodafone, Red Bull. Streaming products opened by millions every day. Sales journeys that delivered multi-million revenue. Design teams I built to be diverse, high-performing, and known for immersive storytelling at scale. I learned what behaviour responds to when there are millions on the other side of the screen. The craft, the leadership, the finesse to hold a global audience inside one design language without flattening any of them. I bring all of it forward now.
Sky's first all-in-one streaming TV. The box landed already knowing who lived in the home. Inclusive design as a decision made before the product was sold.
Explore the case →
A marketplace as cinematic as the content beside it. Every subscription, partner, tier and piece of hardware drawn into the same atmospheric language as the films the household had come to watch.
Explore the case →
Bringing NOW, Peacock, Showtime and Showmax into a single syndicated platform after the Sky and Comcast merger. One design system holding four products and four very different audiences.
Explore the case →
Re-designing Shazam from a music recognition utility into an emotionally intelligent destination. The listening screen became adaptive. Identification, plus everything music actually carries.
Explore the case →Across all of it I learned the same thing. Design at scale changes behaviour. It changes who shows up, who comes back, who feels seen. It also changes what we accept as good enough.
I have never led teams in a conventional way.
I learned to lead at twenty-five, in a room where the rest of the leadership table was significantly more senior than me. The standard playbook of authority by tenure was not available to me, and I would not have wanted to use it if it had been. I built my own approach. Drawn from the exceptional leaders around me, and from a quiet conviction that the best creative teams are not assembled, they are designed.
Behavioural science techniques and a hiring matrix that maps craft, working style, conviction, complementary instincts, the morals and ethics someone brings to the work, and the way they treat the people around them. Skill is half the matrix. Character is the other half. The right designer in the wrong team produces nothing. The right team produces designers who exceed themselves. I have built and re-built creative teams across Sky, NowTV and NBCUniversal that earned a reputation inside those companies for high performance, high trust, quiet creative excellence. I created one of the most diverse design teams the organisation held at the time, because diverse teams are not a tick box. They are the only way to build products that travel across markets without flattening any of them.
I believe creative leadership is a coaching job at heart. I have built that part of my practice into a method I now teach, called Design Thinking for Human Transformation, that integrates design thinking with behavioural psychology and transformational coaching. I use it with designers, founders and creative leaders globally. The work has clarified for me that what makes a great creative team is rarely the brief. It is whether each person on it has been given the conditions to do their most truthful work.
Designing is what makes me feel alive. It is the practice I came up through, and the one I have never stopped doing. I stay close to it because it is the place I feel most myself.
I lead from inside the work, not above it. When my teams need a second pair of hands on a typography call, a copy line that is not landing, a design decision being weighed, I am there. Not as the person checking the work. As the person making it with them.
That is the part of leadership I am least willing to give up. The day I stop being in the work is the day my judgement on it starts to drift.
Then I noticed.
The work I was doing was the best I had ever done. The teams were the best I had built. Streaming products opened by millions every day. Sales journeys moving real revenue. Every metric we cared about was moving in the direction we wanted it to.
It had stopped meaning enough.The craft I had built had a higher use than keeping people inside the same hour of television another night. There was an entire industry, the one meant to make us better, that needed everything I had spent over a decade learning. Nobody was bringing it.
I left to be the one who did.
What you make stands testament to who you are.
Jonny Ive
The work below is one mission, in different shapes. To use the craft, the leadership, the design instinct I have spent over two decades building, and put it where the world needs it most.
An honest aggregator of humanity's healing knowledge. Ayurveda, TCM, Kampo, Unani, indigenous practice and modern medicine, all held alongside one another. Read what each has to say. Decide for yourself. A library, not a clinic.
Want to explore moreFounder, Creative Director
Strategic design and innovation consultancy advancing health-tech and wellness through design-led thinking. The studio behind the others.
Co-founder
Smart wellness vending for premium venues. Built on the observation that places promising wellness still serve junk. We change what the vending machine can be, in hospital lobbies, gym foyers, hotel corridors.
Founder, Creative Coach
One-to-one coaching for creatives, founders and leaders, using design thinking methodologies for human transformation. Helping people land on the most creative version of themselves and the work that comes from there.
Co-founder
A community founded by two mothers who are on a mission to help mothers around the world find their comeback stories without choosing between motherhood and ambition.
The legacy I want to look back on is having worked with amazing people on things that have truly left the world, and the people within it, in a better, healthier place. I hope we are on the same mission.
